Food & beverage
Everything food & beverage fleets need in one solution.
Improve driver safety, automate workflows, and maximize savings with an AI-powered Integrated Operations Platform.
Complying with FMCSA, FDA, USDA, and other agencies’ regulations is challenging.
Streamline food safety compliance while staying safe. Prove cold or hot chain compliance and automate report creation in the same platform where you manage safety, fleet, and spend.
Safety
Keep drivers safe. Keep food fresh.
Protect your drivers, assets, and brand reputation on the road with Motive’s comprehensive Driver Safety solution.
- Automatically detect collisions within seconds — with video uploaded immediately.
- Detect 15+ safety events with up to 99% accuracy.
- Identify and reward drivers for positive driving behavior.
- Automate and scale driver coaching with AI Coach.
Reefer Monitoring
See, control, and prove environmental conditions.
Get real-time visibility into cargo temperature and humidity in Carrier and Thermo King units. Quickly share logs at delivery or for audits.
- Monitor and control 6 zones per reefer with Environmental Sensors and Door Sensors.
- Meet FDA, USDA, and other agencies’ food safety requirements.
- Easily prove compliance for contractual agreements around temperature and humidity.
- Integrate seamlessly with OEMs, including Carrier and Thermo King.
Fleet & Equipment Management
View reefer, fleet, and equipment status in one dashboard.
Accurately track vehicles, equipment, and other assets. Monitor and prevent maintenance issues.
- Prevent costly breakdowns and reduce liability with preventative maintenance alerts.
- Centralize ELD, Driver Qualification, IFTA, and CSA management.
- Prevent costly, unexpected breakdowns with early detection.
- Confirm deliveries and share location, conditions, and ETAs.
Spend Management
Find more ways to save with Motive Card.
Protect your margins with AI-powered fraud detection, fuel rebates, cashback on every purchase, spend controls, and more.
- Automatically identify and auto-decline suspicious transactions with AI.
- Prevent unauthorized spending with custom controls.
- Coach drivers to fuel up at less expensive locations with Missed Savings.
- Earn fuel rebates at 35,000+ locations and get up to 2.5% cashback on every purchase.
Food and beverage fleet management is easier with Motive.
Fleet Managers
Enjoy total visibility and control of your reefer and other vehicles.
- Lower your risk and liability with easy documentation for regulatory agencies.
- Optimize routes and improve ETA accuracy with accurate, real-time tracking.
- Increase asset utilization to help lower maintenance costs and improve deployment.
- Ensure product integrity with real-time reefer monitoring and temperature deviation alerts.
Safety Leaders
Automate tasks, proactively address risk, and more.
- Identify unsafe behaviors with industry-leading accuracy.
- Improve safety fleet-wide with automated, AI-enabled coaching.
- Get irrefutable video evidence to exonerate drivers.
Trusted by enterprises and small businesses across industries.
“We tested other technology against Motive sensors and dash cams side-by-side in three different trucks. We measured each sensor’s accuracy in real time, and Motive was the closest to the actual temperature in the truck.”
“I was able to trace the cause back to our trailer and see the whole picture of what happened.”
Motive named #1 in Fleet Management across every segment.
Resources to help you manage refrigerated trucks.
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Truck temperature monitoring.
Whether you manage five reefer units or 500, this blog shows you how to evaluate your current monitoring strategy and identify smarter, more scalable options.
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Thermo King and Carrier integrations.
See how Motive gives you the tools you need to ensure cargo integrity, reduce downtime, and maintain cold chain compliance.
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Improve fleet visibility and incident investigation.
Explore how you can have access to a complete visual record of every trip, complete with helpful insights into fleet activity.
Frequently asked questions
What specific food safety regulations can Motive help our fleet comply with?
Motive helps with food safety compliance, enabling companies to meet regulations issued by the FDA, USDA, and other agencies, including FSMA and HACCP requirements. Reefer Monitoring delivers real-time temperature and humidity tracking, automated logging, and digital record export, allowing customers to quickly generate reports, prove compliance for contracts, and maintain auditable documentation for agency reviews.
How quickly can fleets view or export temperature logs and compliance reports?
Logs and compliance reports are available immediately through the Motive Fleet Dashboard. All temperature and humidity readings, door status events, and location data are downloadable by asset and time range, providing instant proof for auditors, shippers, or receivers.
How does Motive prevent cargo spoilage and prove cold chain compliance?
Motive offers end-to-end visibility into reefer temperatures and humidity — down to the zone. Environmental Sensors and Door Sensors monitor conditions continuously, while real-time alerts flag deviations. Reports can be generated instantly to prove proper conditions maintained throughout shipping, helping fleets meet FSMA, shipper, and retailer requirements and resolve disputes with data-backed evidence.
Can Motive’s platform integrate with my Carrier or Thermo King reefers?
Yes, Motive seamlessly integrates with nearly all modern Carrier and Thermo King refrigerated units (2021 and newer). Older models can be retrofitted with a dealer-provided telematics box. API integrations allow for centralized control, monitoring, and reporting directly in the Motive dashboard.
How can Motive help reduce vehicle, equipment, and reefer downtime?
Motive’s platform delivers predictive maintenance tracking and fault code alerts for vehicles, assets, and reefers. By scheduling preventative maintenance and streamlining defect reporting, fleets can reduce costly, unexpected breakdowns and maximize asset uptime.
What driver safety features are available for food and beverage fleets?
The Motive AI Dashcam detects over 15 unsafe driving behaviors, sends in-cab alerts, and allows for in-cab or manager-coached feedback. Video footage is uploaded immediately after critical events, and the Motive Safety Team reviews events to reduce false positives and help exonerate drivers or defend against litigation.
How does Motive help lower fleet fuel costs and prevent unauthorized spend?
The Motive Card delivers up to 2.5% cashback and rebates at 35,000+ locations in North America. AI-powered fraud detection blocks suspicious transactions, and managers set spend limits by amount, category, location, or time. Insightful reporting and “Missed Savings” alerts help coach drivers to more economical fueling options.
CONNECT WITH US
Unlock the potential of your operations with Motive.
- Comply with industry rules and regulations.
- Improve visibility and automate operations.
- Identify risks and automate driver coaching.